---
name: app-store-assets
description: Comprehensive App Store asset specifications and guidelines for all promotional artwork — app icons, screenshots, app previews, event cards, subscription images, and featuring artwork. Use when preparing assets for App Store Connect upload.
allowed-tools: [Read, Write, Edit, Glob, Grep, AskUserQuestion]
last_verified: 2026-07-16
review_by: 2027-06-22
---

# App Store Assets Generator

Generate complete asset specifications, design guidelines, and checklists for all App Store Connect promotional artwork and media.

## When This Skill Activates

Use this skill when the user:
- Asks about "App Store asset specs" or "screenshot sizes"
- Mentions "app preview" video requirements
- Wants to know "what images do I need" for App Store
- Preparing assets for submission or update
- Asks about "featuring artwork" or "subscription images"
- Needs a comprehensive asset checklist

## Configuration Questions

Ask user via AskUserQuestion:

1. **Which platforms?** (multi-select)
   - iPhone
   - iPad
   - Mac
   - Apple Watch
   - Apple TV
   - Apple Vision Pro

2. **What assets do you need?**
   - App icon
   - Screenshots
   - App preview video
   - In-App Event card images
   - Subscription promotional images
   - Custom Product Page assets
   - All of the above

## Output Format

Read `specs-reference.md` and generate a customized asset checklist for the user's platforms.

```markdown
# App Store Asset Checklist: [App Name]

## Required Assets

### App Icon
| Spec | Value |
|------|-------|
| Size | 1024 x 1024 px |
| Format | PNG |
| Color space | sRGB or Display P3 |
| Layers | Flat (no transparency, no rounded corners) |
| Shape | Square (system applies mask) |

### Screenshots: [Platform]
[Platform-specific requirements]

### App Preview (Optional but Recommended)
[Video specifications]

## Promotional Assets

### In-App Event Card
[Specs if applicable]

### Subscription Image
[Specs if applicable]

## Production Checklist
- [ ] All sizes prepared
- [ ] Localizations ready
- [ ] Tested on actual devices for readability
- [ ] Compliant with Apple content guidelines
```

## References

- **specs-reference.md** — Complete specifications for all asset types
- Related: `app-store/screenshot-planner` — Screenshot strategy and captioning
- Related: `generators/in-app-events` — Event card design guidance
- Related: `generators/custom-product-pages` — CPP-specific asset planning


---
Source attribution: rshankras
Original project: https://github.com/rshankras/claude-code-apple-skills/blob/9ffb83138209057875698dd11c1720c657c47a92/skills/generators/app-store-assets/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Mega AI Hub.

## Upstream license notice

MIT License

Copyright (c) 2025 Ravishankar

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Mega AI Hub resource metadata

Creator / publisher: rshankras
Original project: https://github.com/rshankras/claude-code-apple-skills/blob/9ffb83138209057875698dd11c1720c657c47a92/skills/generators/app-store-assets/SKILL.md
Attribution basis: Source repository record

Fields of work: Design, Marketing
Roles: Graphic Designer, Growth Marketer, Marketing Analyst, Product Marketer, UX Designer
Specialties: Design
Tools: Tool not specified
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: ce50a35dbb34904cd255c0dd771303d71dc6b031eb6e93cd0b1c21b58bd22ef7