---
name: brand-identity
description: Voice framework, visual identity standards, color palette management, typography specs, brand consistency
---

# Brand Identity

Marka kimligini olusturma ve koruma rehberi. Tutarlilik her seydir.

## Voice Framework

### Voice vs Tone

| Kavram | Tanim | Ornek |
|--------|-------|-------|
| Voice | Markanin kalici kisilik ozellikleri | "Profesyonel ama samimi" |
| Tone | Duruma gore degisen ifade bicimi | Hata mesajinda: empatik, basaride: kutlamaci |

### Personality Traits Matrisi

Markanin 4 eksenini tanimla:

| Eksen | Sol Uc | Sag Uc | Senin Pozisyon (1-5) |
|-------|--------|--------|----------------------|
| Formalite | Resmi, kurumsal | Samimi, konusma dili | ? |
| Enerji | Sakin, olculu | Heyecanli, enerjik | ? |
| Mizah | Ciddi, agirbasli | Eglenceli, espirili | ? |
| Teknik | Basit, herkes icin | Uzman, teknik dil | ? |

### Voice Checklist

- [ ] 3-5 kelimelik voice tanimi var (orn: "Guvenilir, samimi, net")
- [ ] Her voice ozelliginin "yapma" karsiligi var
- [ ] Ornek cumleler var (ana sayfa, hata mesaji, onboarding)
- [ ] Tone varyasyonlari tanimli (basari, hata, bekleme, bilgi)

## Visual Identity Standards

### Logo Kullanim Kurallari

| Kural | Detay |
|-------|-------|
| Clear space | Logo etrafinda min logo yuksekligi kadar bosluk |
| Min boyut | Dijitalde min 24px yukseklik |
| Arka plan | Hangi renklerde kullanilabilir, hangilerinde degil |
| Varyasyonlar | Full color, monochrome, reversed (dark bg) |
| Yasaklar | Stretch etme, renk degistirme, efekt ekleme |

### Color Palette Management

#### 3-Katman Token Mimarisi

```
LAYER 1: Primitive (Ham renkler)
  blue-500: #3b82f6
  blue-600: #2563eb
  gray-100: #f3f4f6

LAYER 2: Semantic (Anlam tasiyan)
  color-primary: {blue-600}
  color-danger: {red-600}
  color-surface: {white}
  color-text: {gray-900}

LAYER 3: Component (Kullanim yeri)
  button-primary-bg: {color-primary}
  button-primary-hover: {blue-700}
  card-bg: {color-surface}
  input-border: {gray-300}
```

#### Palette Kurallari

| Kural | Detay |
|-------|-------|
| Ana renkler | Max 3 (primary, secondary, accent) |
| Notral tonlar | 1 gray skalasi (50-950) |
| Durum renkleri | Success (yesil), Warning (sari), Danger (kirmizi), Info (mavi) |
| Dark mode | Her semantic token'in dark varyanti |
| Kontrast | Tum text/bg kombinasyonlari WCAG AA (4.5:1) |

### Typography Specifications

| Kullanim | Font | Agirlik | Boyut | Satir Yuksekligi |
|----------|------|---------|-------|-----------------|
| Display | Primary | Bold (700) | 48-72px | 1.1 |
| H1 | Primary | Semibold (600) | 36-48px | 1.2 |
| H2 | Primary | Semibold (600) | 24-36px | 1.25 |
| H3 | Primary | Medium (500) | 20-24px | 1.3 |
| Body | Primary | Regular (400) | 16px | 1.5 |
| Small | Primary | Regular (400) | 14px | 1.4 |
| Caption | Primary | Regular (400) | 12px | 1.3 |
| Code | Mono | Regular (400) | 14px | 1.5 |

#### Font Pairing Rehberi

| Baslik | Govde | Karakter |
|--------|-------|----------|
| Inter | Inter | Notr, profesyonel |
| Cal Sans | Inter | Modern, teknoloji |
| Playfair Display | Source Sans | Luks, editoryal |
| Space Grotesk | DM Sans | Yaratici, modern |
| Fraunces | Work Sans | Sicak, organik |

### Iconography

| Kural | Detay |
|-------|-------|
| Stil tutarliligi | Tek icon seti sec (Lucide, Heroicons, Phosphor) |
| Boyut skalasi | 16, 20, 24, 32px (text ile orantili) |
| Cizgi kalinligi | Set icinde tutarli (1.5px veya 2px) |
| Filled vs Outlined | Birini sec, karistirma |

## Brand Consistency Checklist

### Dijital Urunler
- [ ] Primary font tanimli ve yuklendi
- [ ] Color token'lari CSS variable olarak tanimli
- [ ] Logo tum varyasyonlarda mevcut (SVG)
- [ ] Favicon ve og:image marka tutarli
- [ ] Button, input, card stilleri tutarli
- [ ] Hata mesajlari marka voice'una uygun
- [ ] Empty state illust/copy marka ile uyumlu
- [ ] Loading animasyonu marka ile uyumlu
- [ ] 404 sayfasi marka ile uyumlu

### Iletisim
- [ ] Email template'leri marka tutarli
- [ ] Bildirim mesajlari voice rehberine uygun
- [ ] Onboarding akisi marka tonunda
- [ ] Dokumantasyon stili tutarli

## Islem Akisi

1. **Kesfet**: Marka degerlerini, hedef kitleyi, rakipleri analiz et
2. **Tanimla**: Voice, renk, tipografi, ikon standartlarini belirle
3. **Dokumante et**: Token'lari, kurallari, ornekleri yaz
4. **Uygula**: Design system'e entegre et
5. **Denetle**: Tutarlilik kontrolu yap, sapmalari duzelt


---
Source attribution: vibeeval
Original project: https://github.com/vibeeval/vibecosystem/blob/3b763b1fb288f57bfa3cce76ef18184b96461a78/skills/brand-identity/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Mega AI Hub.

## Upstream license notice

MIT License

Copyright (c) 2026 vibeeval

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Mega AI Hub resource metadata

Creator / publisher: vibeeval
Original project: https://github.com/vibeeval/vibecosystem/blob/3b763b1fb288f57bfa3cce76ef18184b96461a78/skills/brand-identity/SKILL.md
Attribution basis: Source repository record

Fields of work: Design, Marketing
Roles: Brand Strategist, Content Marketer, Graphic Designer, Product Designer, UX Designer
Specialties: Design
Tools: Tool not specified
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: a3f3aa9046e063e3e6366530a34cdbe6ec66a1e3fed0e486e11a74625e1042be