--- name: brand-voice-14b1bdb57512 description: Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes. origin: ecc --- # Brand Voice Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy. ## When to Activate - the user wants content or outreach in a specific voice - writing for X, LinkedIn, email, launch posts, threads, or product updates - adapting a known author's tone across channels - the existing content lane needs a reusable style system instead of one-off mimicry ## Source Priority Use the strongest real source set available, in this order: 1. recent original X posts and threads 2. articles, essays, memos, launch notes, or newsletters 3. real outbound emails or DMs that worked 4. product docs, changelogs, README framing, and site copy Do not use generic platform exemplars as source material. ## Collection Workflow 1. Gather 5 to 20 representative samples when available. 2. Prefer recent material over old material unless the user says the older writing is more canonical. 3. Separate "public launch voice" from "private working voice" if the source set clearly splits. 4. If live X access is available, use `x-api` to pull recent original posts before drafting. 5. If site copy matters, include the current ecc landing page and repo/plugin framing. ## What to Extract - rhythm and sentence length - compression vs explanation - capitalization norms - parenthetical use - question frequency and purpose - how sharply claims are made - how often numbers, mechanisms, or receipts show up - how transitions work - what the author never does ## Output Contract Produce a reusable `VOICE PROFILE` block that downstream skills can consume directly. Use the schema in [references/voice-profile-schema.md](references/voice-profile-schema.md). Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse. ## mehet-turac / ecc Defaults If the user wants mehet-turac / ecc voice and live sources are thin, start here unless newer source material overrides it: - direct, compressed, concrete - specifics, mechanisms, receipts, and numbers beat adjectives - parentheticals are for qualification, narrowing, or over-clarification - capitalization is conventional unless there is a real reason to break it - questions are rare and should not be used as bait - tone can be sharp, blunt, skeptical, or dry - transitions should feel earned, not smoothed over ## Hard Bans Delete and rewrite any of these: - fake curiosity hooks - "not X, just Y" - "no fluff" - forced lowercase - LinkedIn thought-leader cadence - bait questions - "Excited to share" - generic founder-journey filler - corny parentheticals ## Persistence Rules - Reuse the latest confirmed `VOICE PROFILE` across related tasks in the same session. - If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface. - Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that. ## Downstream Use Use this skill before or inside: - `content-engine` - `crosspost` - `lead-intelligence` - article or launch writing - cold or warm outbound across X, LinkedIn, and email If another skill already has a partial voice capture section, this skill is the canonical source of truth. --- Source attribution: mturac Original project: https://github.com/mturac/everything-openai-codex/blob/b5057da5f42ed6b12cd3a59e89af0ccd12cff7c2/skills/brand-voice/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice MIT License Copyright (c) 2026 Mehmet Turac Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. ## Additional upstream notices brand-voice-14b1bdb57512/DAVEAI-UPSTREAM-NOTICE.md # Notices and Acknowledgements Everything OpenAI Codex is a Codex-focused adaptation inspired by the public [`affaan-m/everything-claude-code`](https://github.com/affaan-m/everything-claude-code) project. Respect to Affaan Mustafa and the contributors to that project for making the multi-harness agent operating-system pattern visible in the open. This repository adapts the public idea and workflow surface for OpenAI Codex: names, defaults, install targets, docs, validators, and cross-harness guidance are maintained here for the Codex-oriented project. # Mega AI Hub resource metadata Creator / publisher: mturac Original project: https://github.com/mturac/everything-openai-codex/blob/b5057da5f42ed6b12cd3a59e89af0ccd12cff7c2/skills/brand-voice/SKILL.md Attribution basis: Source repository record Fields of work: Content & Media, Marketing Roles: Brand Strategist, Content Marketer, Copywriter, Influencer Marketer, Social Media Manager Specialties: Specialty not specified Tools: Tool not specified Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: 4c6752c74d8a825de85b98232a1280162cf60f7be38ef0c478fa92c9fbf3fc89