--- name: brand description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. argument-hint: "[update|review|create] [args]" metadata: author: claudekit version: "1.0.0" --- # Brand Brand identity, voice, messaging, asset management, and consistency frameworks. ## When to Use - Brand voice definition and content tone guidance - Visual identity standards and style guide development - Messaging framework creation - Brand consistency review and audit - Asset organization, naming, and approval - Color palette management and typography specs ## Script Paths Script paths in this skill and its `references/` are relative to the directory that contains this SKILL.md, not to the project: `scripts/` is this skill's own `scripts/` folder, and `..//scripts/` is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as `docs/brand-guidelines.md`, `assets/design-tokens.json` or `src/` relative to it. ## Quick Start **Inject brand context into prompts:** ```bash node scripts/inject-brand-context.cjs node scripts/inject-brand-context.cjs --json ``` **Validate an asset:** ```bash node scripts/validate-asset.cjs ``` **Extract/compare colors:** ```bash node scripts/extract-colors.cjs --palette node scripts/extract-colors.cjs ``` ## Brand Sync Workflow ```bash # 1. Edit docs/brand-guidelines.md (or use /brand update) # 2. Sync to design tokens node scripts/sync-brand-to-tokens.cjs # 3. Verify node scripts/inject-brand-context.cjs --json | head -20 ``` The sync stops when it detects existing token files, `:root` custom properties or Tailwind v4 `@theme` variables in common CSS entry points and their local CSS imports, or Tailwind theme colors and presets. Review the reported source before proceeding. If the detected files are the managed `assets/design-tokens.*` outputs from an earlier sync and replacing them is intentional, re-run with `--force`. **Files synced:** - `docs/brand-guidelines.md` → Source of truth - `assets/design-tokens.json` → Token definitions - `assets/design-tokens.css` → CSS variables ## Subcommands | Subcommand | Description | Reference | |------------|-------------|-----------| | `update` | Update brand identity and sync to all design systems | `references/update.md` | ## References | Topic | File | |-------|------| | Voice Framework | `references/voice-framework.md` | | Visual Identity | `references/visual-identity.md` | | Messaging | `references/messaging-framework.md` | | Consistency | `references/consistency-checklist.md` | | Guidelines Template | `references/brand-guideline-template.md` | | Asset Organization | `references/asset-organization.md` | | Color Management | `references/color-palette-management.md` | | Typography | `references/typography-specifications.md` | | Logo Usage | `references/logo-usage-rules.md` | | Approval Checklist | `references/approval-checklist.md` | ## Scripts | Script | Purpose | |--------|---------| | `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection | | `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css | | `scripts/validate-asset.cjs` | Validate asset naming, size, format | | `scripts/extract-colors.cjs` | Extract and compare colors against palette | ## Templates | Template | Purpose | |----------|---------| | `templates/brand-guidelines-starter.md` | Complete starter template for new brands | ## Routing 1. Parse subcommand from `$ARGUMENTS` (first word) 2. Load corresponding `references/{subcommand}.md` 3. Execute with remaining arguments --- Source attribution: nextlevelbuilder Original project: https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/blob/28b3b8dee8c976df4fa3e94aed4e092ad43fcb03/.claude/skills/brand/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice MIT License Copyright (c) 2024 Next Level Builder Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Mega AI Hub resource metadata Creator / publisher: nextlevelbuilder Original project: https://github.com/nextlevelbuilder/ui-ux-pro-max-skill/blob/28b3b8dee8c976df4fa3e94aed4e092ad43fcb03/.claude/skills/brand/SKILL.md Attribution basis: Source repository record Fields of work: Design, Marketing Roles: Brand Strategist, Content Marketer, Marketing Analyst, Product Marketer, UX Designer Specialties: Design, Word Documents, Frontend Tools: Node Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: 1c24139633e2ebf11da4f97eaeb1c0564f8658a40b3ad779387a5b8c6cb76dbc