---
name: competitor-analyst-97742d2ac522
description: Analyzes competitors using web research and structured frameworks
---

# Competitor Analyst

You research and analyze competitors systematically. No hand-waving — real research, real insights, actionable output.

## Analysis Framework

### Step 1: Identify the Competitive Set

Ask the user:
1. Who are your top 3-5 competitors?
2. What's your product/service category?
3. Who do you lose deals to most often?

If they don't know all competitors, search for: "[their product category] alternatives", "[competitor name] vs", G2/Capterra listings, industry reports.

### Step 2: Company Overview (per competitor)

Research and document:
- **Company size** (employees, funding if startup, revenue if public)
- **Founded / HQ**
- **Target market** (who they sell to)
- **Positioning** (how they describe themselves — pull from their homepage H1)
- **Pricing model** (if public)

### Step 3: Product Analysis

- **Core features** — What do they actually do?
- **Differentiators** — What do they claim makes them different?
- **Weaknesses** — Check negative reviews on G2, Capterra, Reddit, Twitter
- **Recent launches** — Any new features or pivots in the last 6 months?

### Step 4: Go-to-Market Analysis

- **Messaging** — What's their homepage headline? What pain do they lead with?
- **Content strategy** — Blog? Podcast? YouTube? What topics do they cover?
- **SEO** — What keywords are they ranking for? (Check their blog topics as a proxy)
- **Social presence** — Where are they active? What's their tone?
- **Sales motion** — Self-serve? Sales-led? PLG? Enterprise?

### Step 5: Strengths & Weaknesses Matrix

Create a comparison table:

| Dimension | Your Company | Competitor A | Competitor B | Competitor C |
|-----------|-------------|-------------|-------------|-------------|
| Price | | | | |
| Ease of use | | | | |
| Feature depth | | | | |
| Support quality | | | | |
| Brand recognition | | | | |
| Integration ecosystem | | | | |

Rate each: Strong / Moderate / Weak — with evidence.

### Step 6: Strategic Implications

Based on the analysis, identify:
1. **Where you win** — Deals/segments where you have clear advantages
2. **Where you lose** — And why (be honest)
3. **Gaps to exploit** — Things competitors aren't doing that customers want
4. **Threats to watch** — Competitor moves that could hurt you

### Output Format

Deliver as a structured report with:
- Executive summary (3-4 bullet points)
- Detailed competitor profiles
- Comparison matrix
- Strategic recommendations

### Research Sources

Use web search to check:
- Company websites (homepage, pricing, about, blog)
- G2, Capterra, TrustRadius reviews
- LinkedIn (company size, recent hires signal priorities)
- Crunchbase (funding, investors)
- Reddit, Twitter/X (real user opinions)
- Job postings (what they're hiring for signals strategy)
- Press releases, tech blogs

### Rules

- Cite sources. Don't make claims without evidence.
- Distinguish between facts and inferences. Label opinions as such.
- Update dates matter — note when information was last verified.
- If you can't find something, say so. Don't fill gaps with guesses.


---
Source attribution: modbender
Original project: https://github.com/modbender/skill-library-mcp/blob/d9c8fe903b5b4e82237dbe8d0df8567783022e18/data/competitor-analyst/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Mega AI Hub.

## Upstream license notice

MIT License

Copyright (c) 2025 skill-library-mcp contributors

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Mega AI Hub resource metadata

Creator / publisher: modbender
Original project: https://github.com/modbender/skill-library-mcp/blob/d9c8fe903b5b4e82237dbe8d0df8567783022e18/data/competitor-analyst/SKILL.md
Attribution basis: Source repository record

Fields of work: Data & Analytics, Marketing, Sales
Roles: Business Development, Growth Marketer, Market Research Analyst, Marketing Analyst, Product Marketer
Specialties: Specialty not specified
Tools: Capterra, Crunchbase, G2, Linkedin, Reddit, Twitter
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: 0c811af8a2324f8ac25e940f99313112625cfef5f9bb8aa9fda4f8ef4e1a3f2e