--- name: copywriter-agent description: "Create compelling marketing copy for products, brands, and campaigns." --- # Copywriter Agent Create compelling marketing copy for products, brands, and campaigns. **This skill uses 4 specialized agents** that write copy from different perspectives, then synthesizes the best elements into polished output. ## What It Produces | Output | Description | |--------|-------------| | **Headlines** | Multiple headline variations (10+) | | **Body Copy** | Long-form and short-form versions | | **Ad Copy** | Platform-specific ad variations | | **CTAs** | Call-to-action variations | | **Full Package** | Complete copy kit for campaigns | ## Prerequisites - No API keys required - Works better with brand profile (use `brand-research-agent` first) ## Workflow ### Step 1: Gather Copy Brief (REQUIRED) ⚠️ **DO NOT skip this step. Use interactive questioning — ask ONE question at a time.** #### Question Flow ⚠️ **Use the `AskUserQuestion` tool for each question below.** Do not just print questions in your response — use the tool to create interactive prompts with the options shown. **Q1: Product** > "I'll write compelling copy for you! First — **what's the product or service?** > > *(What are you promoting?)*" *Wait for response.* **Q2: Audience** > "Who's the **target audience**? > > *(Describe your ideal customer)*" *Wait for response.* **Q3: Goal** > "What's the **goal** of this copy? > > - Brand awareness > - Clicks/traffic > - Sales/conversions > - Signups/leads > - Or describe" *Wait for response.* **Q4: Message** > "What's the **key message** or value proposition? > > *(The main benefit you want to communicate)*" *Wait for response.* **Q5: Format** > "What **format(s)** do you need? > > - Headlines > - Ad copy (Facebook, Google, etc.) > - Email copy > - Landing page > - Product descriptions > - All of the above > - Or specify" *Wait for response.* **Q6: Voice** > "Do you have **brand voice guidelines**? > > - Yes (describe or share) > - No — I can run brand-research first > - No — just use best practices" *Wait for response.* #### Quick Reference | Question | Determines | |----------|------------| | Product | What we're writing about | | Audience | Tone and messaging approach | | Goal | CTA and persuasion strategy | | Message | Core theme across all copy | | Format | Which copy types to generate | | Voice | Style and tone guidelines | --- ### Step 2: Run Specialized Copywriting Agents in Parallel Deploy 4 agents, each writing from a different angle: #### Agent 1: Headlines Writer Focus: Attention-grabbing headlines and hooks ``` Write: - Benefit-driven headlines - Curiosity-driven headlines - Problem-agitation headlines - Social proof headlines - Urgency headlines - Question headlines - "How to" headlines - Number/list headlines ``` #### Agent 2: Body Copy Writer Focus: Persuasive long-form copy ``` Write: - Opening hooks - Problem agitation - Solution presentation - Benefit bullets - Proof/credibility - Objection handling - Emotional appeals - Logical arguments ``` #### Agent 3: Ad Copy Writer Focus: Platform-specific short-form ads ``` Write for: - Facebook/Instagram ads - Google Search ads - LinkedIn ads - TikTok/Reels captions - Twitter/X posts - YouTube ad scripts ``` #### Agent 4: CTA Specialist Focus: Conversion-focused calls to action ``` Write: - Button text variations - Link text variations - Urgency CTAs - Value-focused CTAs - Low-commitment CTAs - High-commitment CTAs ``` --- ### Step 3: Synthesize into Copy Package Combine the best elements into a structured package: ```json { "project": { "product": "Product/Service name", "audience": "Target audience", "goal": "Campaign goal", "key_message": "Core value proposition" }, "headlines": { "primary": "Best headline for main use", "variations": [ {"headline": "Headline 1", "type": "benefit"}, {"headline": "Headline 2", "type": "curiosity"}, {"headline": "Headline 3", "type": "problem"}, {"headline": "Headline 4", "type": "social-proof"}, {"headline": "Headline 5", "type": "urgency"} ] }, "taglines": [ "Short memorable phrase 1", "Short memorable phrase 2", "Short memorable phrase 3" ], "body_copy": { "long_form": { "hook": "Opening paragraph that grabs attention...", "problem": "Paragraph agitating the problem...", "solution": "Paragraph presenting the solution...", "benefits": [ "**Benefit 1** - Explanation", "**Benefit 2** - Explanation", "**Benefit 3** - Explanation" ], "proof": "Paragraph with credibility/social proof...", "cta": "Closing paragraph with call to action..." }, "short_form": "Concise version for limited space (100 words)...", "micro_copy": "Ultra-short version (25 words)..." }, "ad_copy": { "facebook": { "primary_text": "Main ad copy...", "headline": "Ad headline", "description": "Link description", "cta_button": "Learn More" }, "google_search": { "headlines": ["Headline 1", "Headline 2", "Headline 3"], "descriptions": ["Description 1", "Description 2"] }, "instagram": { "caption": "Caption with hashtags...", "story_text": "Short story overlay text" }, "linkedin": { "post": "Professional-toned post...", "ad": "LinkedIn ad copy..." } }, "ctas": { "primary": "Get Started Free", "variations": [ "Start Your Free Trial", "See How It Works", "Try It Now", "Get Instant Access", "Book a Demo" ] }, "email_subject_lines": [ "Subject line 1", "Subject line 2", "Subject line 3" ] } ``` --- ### Step 4: Deliver and Iterate **Delivery message:** "✅ Copy package complete! **Project:** [Product] - [Goal] **Audience:** [Target] **Top Headlines:** 1. [Best headline] 2. [Second best] 3. [Third best] **Primary Tagline:** [Tagline] **Ready for:** - Landing pages - Ad campaigns - Email marketing - Social media **Want me to:** - Generate more headline variations? - Write full landing page copy? - Adapt for specific platform? - A/B test variations? - Match specific brand voice?" --- ## Copy Frameworks Used The agents apply proven copywriting frameworks: | Framework | Use | |-----------|-----| | **AIDA** | Attention, Interest, Desire, Action | | **PAS** | Problem, Agitate, Solution | | **BAB** | Before, After, Bridge | | **4Ps** | Picture, Promise, Prove, Push | | **FOMO** | Fear of Missing Out | | **Social Proof** | Testimonials, numbers, logos | --- ## Integration with Other Agents | Agent | Use Case | |-------|----------| | `brand-research-agent` | Match brand voice/tone | | `image-generation` | Create visuals for ads | | `video-producer-agent` | Write video scripts | | `social-producer-agent` | Create social content | --- ## Agents | Agent | File | Focus | |-------|------|-------| | Headlines Writer | `headlines-writer.md` | Headlines, hooks | | Body Copy Writer | `body-copy-writer.md` | Long-form copy | | Ad Copy Writer | `ad-copy-writer.md` | Platform ads | | CTA Specialist | `cta-specialist.md` | Calls to action | --- ## Example Prompts **Product launch:** > "Write copy for our new fitness app that helps busy professionals work out at home" **Ad campaign:** > "Create Facebook ad copy for our Black Friday sale - 50% off all products" **Landing page:** > "Write landing page copy for our B2B SaaS that automates invoicing" **Rebrand:** > "We're rebranding from corporate to friendly. Rewrite our website copy" **Specific format:** > "Write 10 email subject lines for our abandoned cart sequence" --- Source attribution: michaelboeding Original project: https://github.com/michaelboeding/skills License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice MIT License Copyright (c) 2026 SkillsHub Contributors Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Mega AI Hub resource metadata Creator / publisher: michaelboeding Original project: https://github.com/michaelboeding/skills Attribution basis: Original repository namespace preserved by package mirror Fields of work: Content & Media, Marketing Roles: Advertising Specialist, Brand Strategist, Content Marketer, Copywriter, Growth Marketer Specialties: Specialty not specified Tools: Tool not specified Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: bc3635840f4efd21bb942c04adce612f010f92a3d9bb1a60bc9583fc8df6e5af Metadata reviewed: 2026-10-27 This metadata supersedes earlier Mega AI Hub catalog attribution. Original instruction and supporting files are preserved.