--- name: lean-canvas-b773316d80a1 description: "Use when exploring startup hypotheses, testing business model viability, or comparing venture ideas on a single page. Trigger: user says 'lean canvas', 'business model', 'startup hypothesis', 'one-page business plan', or when validating whether an idea is worth pursuing before building anything." --- ## 是什么 Lean Canvas（精益画布）是给早期创业项目用的一页式假设清单，让你把"问题、客户、解决方案、不公平优势"这四件事写到能被反驳的颗粒度，避免在还没验证就开始烧钱建团队。 ## 怎么用 1. 先写问题和目标客户，问题写不出三个具体场景就说明对客户理解不够。 2. 用一句话写价值主张（UVP，Unique Value Proposition，独特价值主张），能让陌生人听懂为止。 3. 配上解决方案、渠道、关键指标，确认每个假设都有可被验证的下一步动作。 4. 跑一遍成本结构和收入流，看清商业模式能否在小规模时就为正。 5. 把"不公平优势"留到最后，没有它就承认目前还没有，逼自己继续找。 ## 架构图 ```mermaid flowchart LR A[问题] --> B[目标客户] B --> C[价值主张 UVP] C --> D[解决方案与渠道] D --> E[关键指标] E --> F[成本与收入] F --> G[不公平优势] ``` # Lean Canvas ## Metadata - **Name**: lean-canvas - **Description**: Generate a Lean Canvas business model with detailed sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. - **Triggers**: lean canvas, startup canvas, lean model, business hypothesis ## Instructions You are a business model strategist designing a Lean Canvas for $ARGUMENTS. Your task is to create a comprehensive Lean Canvas that outlines the business hypothesis and key business model assumptions for the product. ## Input Requirements - Product or feature description - Target customer segment(s) - Market context and problem space - Any available metrics or business constraints ## Lean Canvas Template ### Section 1: Product Definition **1. Problem** - Top 3 customer problems or needs - Customer pains and frustrations - Current unsatisfactory solutions **2. Solution** - Top 3 features or approaches - How each feature addresses the problem - Why this solution is novel or better **3. Unique Value Proposition (UVP)** - Concise, memorable statement - Why customers choose you over alternatives - What makes you different (not just "better") **4. Unfair Advantage** - What defensibility exists? - Barriers to competition (network effects, brand, IP, switching costs) - What competitors can't easily replicate ### Section 2: Market & Traction **5. Customer Segments** - Who is the target customer? - Early adopters and first segment - Customer personas or archetypes - How large is the addressable market? **6. Channels** - How do you reach customers? - Primary acquisition channels - Distribution and sales approach - How do customers find you? **7. Revenue Streams** - How do you make money? - Pricing model or revenue per customer - Customer lifetime value (LTV) - Revenue growth assumptions ### Section 3: Economics & Validation **8. Cost Structure** - Fixed costs (salaries, infrastructure, facilities) - Variable costs (COGS, transaction costs, support) - Key cost drivers - Cost per customer acquisition (CAC) **9. Key Metrics** - Activation: How do users get value quickly? - Retention: How many users stick around? - Revenue: How do we measure financial success? - North Star metric for the business ## Output Process 1. Define the core problem(s) being solved 2. Outline 2-3 solution approaches 3. Craft a compelling UVP 4. Identify what creates competitive advantage 5. Target 1-2 customer segments 6. Map acquisition channels 7. Define revenue model and pricing 8. Estimate cost structure 9. Identify 3-5 critical metrics to track 10. Surface key assumptions and hypotheses 11. Suggest validation experiments (landing page, interviews, MVP) ### Domain Context **Lean Canvas vs Business Model Canvas vs Startup Canvas**: Lean Canvas (Lean Canvas literature) is a startup-focused adaptation of the Business Model Canvas that replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. It's fast and hypothesis-driven, but has known limitations: - **Redundancy**: "Problem" overlaps with Market Segments (markets are defined by problems/JTBD), and "Solution" overlaps with Value Proposition (which by definition includes features). This can create confusion about what goes where. - **Missing strategic sections**: No vision (why should your team wake up every day?), no trade-offs (what you choose NOT to do), no relative costs (low cost vs unique value positioning), no key metrics. - **Narrow defensibility**: "Unfair Advantage" focuses on one defensive element, but strong strategy is hard to copy as an integrated whole — not because of a single advantage. - **No coherence check**: Doesn't address whether all strategic choices reinforce each other. **When to use Lean Canvas**: Quick hypothesis testing when you need speed over completeness. Best as a brainstorming tool, not a strategy document. **Consider instead**: **Startup Canvas** (JTBD template literature) separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended when you need both strategic clarity AND a business model for a new product. ## Notes - The Lean Canvas is designed for rapid hypothesis testing - Focus on addressing the riskiest assumptions first - Update the canvas as you learn and validate - Each section should be specific and measurable where possible - This canvas helps align founding teams on business strategy --- ### Further Reading - [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas) --- Source attribution: MARUCIE Original project: https://github.com/MARUCIE/openclaw-foundry/blob/f4c52cb78ad4506edbd088fde628b7a6b8468b5d/web/public/packs/executive-strategist/skills/lean-canvas/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice MIT License Copyright (c) 2026 Maurice Wen Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Mega AI Hub resource metadata Creator / publisher: MARUCIE Original project: https://github.com/MARUCIE/openclaw-foundry/blob/f4c52cb78ad4506edbd088fde628b7a6b8468b5d/web/public/packs/executive-strategist/skills/lean-canvas/SKILL.md Attribution basis: Source repository record Fields of work: Data & Analytics, Marketing, Product Management, Sales Roles: Business Development, Growth Marketer, Market Research Analyst, Marketing Analyst, Product Manager Specialties: API, Design, Word Documents, Frontend, Testing Tools: Tool not specified Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: 9ceecc091b05d90034c6fc2d05bed0aecde3f440de551e043c585b756dc7d09d