--- name: seo-836b490432c9 description: > Comprehensive SEO analysis for any website. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, E-E-A-T content quality, image optimization, sitemap analysis, GEO for AI search, local SEO, and strategic planning. Uses Wove browser tools for real-page execution. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quality", "structured data", "local SEO", "page speed". user-invokable: true argument-hint: "[command] [url]" --- # SEO: Universal SEO Analysis Skill for Wove Comprehensive SEO analysis across all industries. Orchestrates 13 specialized sub-skills using Wove's browser tools for real-page execution with JavaScript context. ## Wove Tools Available | Tool | Purpose | |------|---------| | `web_open` | Open browser widget with URL | | `web_read_text` | Clean text extraction by CSS selector | | `web_read_html` | Raw HTML extraction (meta tags, head, structure) | | `web_seo_audit` | Full audit: JSON-LD, OG, meta, headings, alt text, links | | `web_exec_js` | Execute JavaScript in page context (Performance API, DOM) | | `web_click` | Click elements by CSS selector | | `web_type_input` | Type into inputs (test search, forms) | | `web_press_key` | Simulate key presses (Enter, Tab, Escape) | | `term_run_command` | Terminal commands (curl, DNS, SSL checks) | **Key advantage over CLI-based SEO tools:** Real browser context with JavaScript execution. web_exec_js can measure Performance API, count DOM elements, check computed styles, run PerformanceObserver -- things curl/wget cannot do. ## Quick Reference | Command | What it does | |---------|-------------| | `/seo audit ` | Full website audit with category delegation | | `/seo page ` | Deep single-page analysis | | `/seo sitemap ` | Analyze or generate XML sitemaps | | `/seo schema ` | Detect, validate, and generate Schema.org markup | | `/seo images ` | Image optimization analysis | | `/seo technical ` | Technical SEO audit (9 categories) | | `/seo content ` | E-E-A-T and content quality analysis | | `/seo geo ` | AI Overviews / Generative Engine Optimization | | `/seo local ` | Local SEO (GBP, NAP, citations, reviews, local schema) | | `/seo plan ` | Strategic SEO planning | | `/seo programmatic [url\|plan]` | Programmatic SEO analysis and planning | | `/seo hreflang [url]` | Hreflang/i18n SEO audit and generation | ## Orchestration Logic When the user invokes `/seo audit`: 1. Open URL with `web_open` 2. Run `web_seo_audit` on homepage for baseline (JSON-LD, OG, meta, headings, links) 3. Detect business type from homepage signals 4. Detect industry vertical (for local businesses) 5. Run sub-skill checks by category 6. Aggregate into SEO Health Score (0-100) 7. Generate prioritized action plan (Critical > High > Medium > Low) For individual commands, load the relevant sub-skill directly. ## Industry Detection Detect business type from homepage signals: - **SaaS**: /pricing, /features, /integrations, /docs, "free trial", "sign up" - **Local Service**: phone number, address, service area, Google Maps embed -> auto-run seo-local - **E-commerce**: /products, /collections, /cart, "add to cart", Product schema - **Publisher**: /blog, /articles, Article schema, author pages, publication dates - **Corporate**: /case-studies, /portfolio, /industries, client logos For local businesses, detect vertical: - **Restaurant**: /menu, reservations, cuisine types - **Healthcare**: insurance, appointments, NPI, HIPAA - **Legal**: attorney, practice areas, bar admission - **Home Services**: service area, emergency, licensed/insured - **Real Estate**: listings, MLS, properties, agent bio - **Automotive**: inventory, VIN, test drive, dealership ## Quality Gates Read `references/quality-gates.md` for thresholds per page type. Hard rules: - WARNING at 30+ location pages (enforce 60%+ unique content) - HARD STOP at 50+ location pages (require user justification) - Never recommend HowTo schema (deprecated Sept 2023) - FAQPage: only gov/health for Google rich results (Aug 2023); existing on commercial sites -> Info priority (AI citation benefit); new FAQPage -> not recommended for Google - All Core Web Vitals use INP, never FID - WARNING at 100+ programmatic pages, HARD STOP at 500+ without audit ## Reference Files Load on-demand as needed (do NOT load all at startup): - `references/cwv-thresholds.md`: Core Web Vitals thresholds, LCP subparts, measurement - `references/schema-types.md`: All supported schema types with deprecation status (Feb 2026) - `references/eeat-framework.md`: E-E-A-T criteria (Sept 2025 QRG + Dec 2025 core update) - `references/quality-gates.md`: Content length minimums, uniqueness thresholds - `references/local-seo-signals.md`: Local ranking factors, review benchmarks, citation tiers - `references/local-schema-types.md`: LocalBusiness subtypes, industry schema, citation sources ## Scoring Methodology ### SEO Health Score (0-100) | Category | Weight | |----------|--------| | Technical SEO | 22% | | Content Quality | 23% | | On-Page SEO | 20% | | Schema / Structured Data | 10% | | Performance (CWV) | 10% | | AI Search Readiness | 10% | | Images | 5% | ### Priority Levels - **Critical**: Blocks indexing or causes penalties (immediate fix) - **High**: Significantly impacts rankings (fix within 1 week) - **Medium**: Optimization opportunity (fix within 1 month) - **Low**: Nice to have (backlog) ## Sub-Skills 1. **seo-audit** -- Full website audit 2. **seo-page** -- Deep single-page analysis 3. **seo-technical** -- Technical SEO (9 categories) 4. **seo-content** -- E-E-A-T and content quality 5. **seo-schema** -- Schema markup detection and generation 6. **seo-images** -- Image optimization 7. **seo-sitemap** -- Sitemap analysis and generation 8. **seo-geo** -- AI Overviews / GEO optimization 9. **seo-local** -- Local SEO (GBP, NAP, citations, reviews) 10. **seo-plan** -- Strategic planning with industry templates 11. **seo-programmatic** -- Programmatic SEO analysis 12. **seo-hreflang** -- Hreflang/i18n audit and generation --- Source attribution: mits-pl Original project: https://github.com/mits-pl/wove/blob/8a3ba437a292b434ff64ec8b09ef876090385fc7/.claude/skills/seo/SKILL.md License: Apache-2.0 License information: https://www.apache.org/licenses/LICENSE-2.0 Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice Apache License Version 2.0, January 2004 http://www.apache.org/licenses/ TERMS AND CONDITIONS FOR USE, REPRODUCTION, AND DISTRIBUTION 1. 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Licensed under Apache License 2.0 https://github.com/wavetermdev/waveterm # Mega AI Hub resource metadata Creator / publisher: mits-pl Original project: https://github.com/mits-pl/wove/blob/8a3ba437a292b434ff64ec8b09ef876090385fc7/.claude/skills/seo/SKILL.md Attribution basis: Source repository record Fields of work: Marketing Roles: Content Marketer, Growth Marketer, Marketing Analyst, Product Marketer, SEO Specialist Specialties: API Tools: Wove Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: f1ef4b72a8b1b94a99e70723c3588f0934eb856170494ba7df497f371ad3ff10