---
name: skill-md-dm-outreach-8a7bc8dd8df0
description: "skill-md-dm-outreach-8a7bc8dd8df0"
---

# SKILL.md - DM Outreach

## Purpose
Draft Instagram DMs for qualified leads. Ben sends manually.

## Model to Use
**sonnet** for drafting (quality matters)

## IMPORTANT: Skynet Does NOT Send DMs

Skynet only:
1. Drafts personalized DMs
2. Saves drafts to file
3. Provides Instagram profile links
4. Ben manually sends via Instagram app

**Why:** Instagram detects automation and bans accounts.

## DM Strategy

### Week 1 (Feb 4-9): Heavy DMs
- 25-35 DMs per day
- Focus on Priority A leads first
- Morning batch + afternoon batch

### Week 2+: Maintenance
- 15-25 DMs per day
- Mix new leads + follow-ups

## DM Templates

### First Touch (Short)
```
Hey {{name}}! 

Your products look great but noticed {{visual_issue}} on your product pages.

I help {{niche}} brands upgrade their visuals in 72h using existing photos.

Want a quick 60-sec audit of your {{product}} page?
```

### First Touch (Specific)
```
Hey {{name}}!

Just checked {{brand_name}} — love the {{product}}.

A cleaner hero image + consistent gallery would really make it pop. I can show you what that'd look like with a free 1-image concept.

Interested?
```

### Follow-up (Day 3)
```
Hey {{name}} — circling back!

Still happy to do that quick visual audit for {{brand_name}} if you're interested. Takes me 60 seconds to record. 🎥
```

### Follow-up (Day 7 - Last)
```
Last ping! If product visuals aren't a focus right now, totally get it.

If you have a launch coming up and need quick turnaround, I'm here. ✌️
```

## Output Format

Save to workspace/dm-drafts-YYYY-MM-DD.csv:
```csv
ig_handle,brand_name,dm_text,dm_type,profile_link
@brandname,Brand Name,"Hey...",first_touch,https://instagram.com/brandname
```

## Batching
- Draft 10-15 DMs at a time
- Group by niche for efficiency
- Save all drafts before moving on

## Quality Rules
- Max 50 words
- Conversational tone (not salesy)
- One clear CTA
- No links in first DM (Instagram flags)
- No "I" at the start
- Use emojis sparingly (1-2 max)


---
Source attribution: kbarbel640-del
Original project: https://github.com/kbarbel640-del/skills/blob/e7e336ac628c3e3bd771aff1aaa469c93778f94a/skills/visualdeptcreative/dm-outreach/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Mega AI Hub.

## Upstream license notice

MIT License

Copyright (c) 2026 clawdbot

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Mega AI Hub resource metadata

Creator / publisher: kbarbel640-del
Original project: https://github.com/kbarbel640-del/skills/blob/e7e336ac628c3e3bd771aff1aaa469c93778f94a/skills/visualdeptcreative/dm-outreach/SKILL.md
Attribution basis: Source repository record

Fields of work: Marketing
Roles: Content Marketer, Influencer Marketer, Social Media Manager
Specialties: Specialty not specified
Tools: Instagram
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: 5cfb4aabeecd42b8c14d2bac81bfbef58598b5b274069f884222f2e34b94c798