--- name: swot-analysis description: "Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position." --- ## 是什么 SWOT 分析把"我们今天到底强在哪、弱在哪、机会在哪、威胁在哪"这四个最常被员工各执一词的问题，强制放到同一张矩阵上对照，让战略讨论从拍脑袋升级到证据齐备的对照决策。 ## 怎么用 1. 先把分析对象定义清楚，是公司层面、业务线层面还是单一产品，不同对象会得出完全不同的 SWOT。 2. 在每个象限列出 3–5 条具体陈述，每条都要附一个可验证的证据（数据、客户原话、竞品案例）。 3. 把内部因素（优势/劣势）和外部因素（机会/威胁）做两两交叉，形成 SO/ST/WO/WT 四类战略动作。 4. 给每个战略动作设负责人、时间窗、预算上限，未指派的动作不进战略清单。 5. 季度复盘一次：哪些劣势已经修复、哪些威胁已经发生、哪些机会窗口已关闭。 ## 架构图 ```mermaid flowchart LR A[分析对象定义] --> B[内部 优势 劣势] A --> C[外部 机会 威胁] B --> D[SO ST WO WT 交叉] C --> D D --> E[战略动作清单与责任人] ``` # SWOT Analysis ## Metadata - **Name**: swot-analysis - **Description**: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations. - **Triggers**: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment ## Instructions You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS. Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning. ## Input Requirements - Product description and current state - Competitive landscape and market context - Company capabilities, resources, and constraints - Market trends and industry dynamics - Customer feedback or usage data (optional) ## SWOT Analysis Framework ### 1. Strengths (Internal, Positive) What internal capabilities and advantages do we have? - Unique capabilities or expertise - Brand recognition or reputation - Customer relationships and loyalty - Technology or IP advantages - Cost advantages or operational efficiency - Team talent and experience - Existing customer base or distribution ### 2. Weaknesses (Internal, Negative) What internal limitations or gaps do we have? - Resource constraints (budget, team size, skills) - Technology or infrastructure limitations - Lack of brand awareness or market presence - Weak customer relationships or high churn - High cost structure relative to competitors - Outdated processes or legacy systems - Dependence on key people or partners ### 3. Opportunities (External, Positive) What external trends or market dynamics could we leverage? - Growing market segments or customer needs - Technological advances enabling new solutions - Regulatory changes favoring our approach - Competitor weaknesses or market gaps - Partnership or acquisition opportunities - Expansion into adjacent markets or segments - Shifting customer preferences or behaviors ### 4. Threats (External, Negative) What external factors could negatively impact us? - Emerging or stronger competitors - Changing customer preferences or needs - Technological disruption or obsolescence - Regulatory changes or compliance risks - Economic downturns or market contraction - Supply chain disruptions - Supplier or partner consolidation ## Output Process 1. Identify 5-7 strengths (be honest about competitive advantages) 2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps) 3. Map 5-7 opportunities (prioritize by market size and alignment) 4. Flag 5-7 threats (assess probability and impact) 5. Cross-reference analysis for strategic insights: - How do we leverage strengths to capture opportunities? - How do we shore up weaknesses to mitigate threats? - Which opportunities can overcome weaknesses? - Which threats could exploit weaknesses? 6. Develop 3-5 strategic recommendations 7. Prioritize actions and owners 8. Identify metrics to track progress ## Strategic Applications - **Build**: Double down on strengths + opportunities - **Defend**: Fortify weaknesses + mitigate threats - **Pivot**: Explore opportunities that change the competitive dynamic - **Exit**: If too many threats and weak competitive position ## Notes - SWOT is internal to external assessment - Context matters: compare against competitors and industry standards - Update SWOT quarterly or when market conditions change - Use SWOT to inform product roadmap, partnerships, and resource allocation - Opportunities and threats should consider both current and emerging dynamics --- Source attribution: MARUCIE Original project: https://github.com/MARUCIE/openclaw-foundry/blob/f4c52cb78ad4506edbd088fde628b7a6b8468b5d/web/public/packs/executive-strategist/skills/swot-analysis/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice MIT License Copyright (c) 2026 Maurice Wen Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Mega AI Hub resource metadata Creator / publisher: MARUCIE Original project: https://github.com/MARUCIE/openclaw-foundry/blob/f4c52cb78ad4506edbd088fde628b7a6b8468b5d/web/public/packs/executive-strategist/skills/swot-analysis/SKILL.md Attribution basis: Source repository record Fields of work: Marketing, Product Management, Sales Roles: Brand Strategist, Business Development, Growth Marketer, Marketing Analyst, Product Manager Specialties: Frontend Tools: Tool not specified Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: 57ca738cabe96f2eea005afac078fbedcd6ed9c947ac246be3a4992bd91633a2