--- name: ugc-ad-production description: | Full end-to-end workflow for generating a realistic AI UGC ad for a product. 15-second format. Looks real. Doesn't feel AI. license: MIT --- # UGC Ad Production Pipeline ## Required Inputs (ask the user for ALL of these before starting) Before generating anything, collect: - Product — what is being advertised (name, URL, or image) - Reference UGC video — a real UGC video in the same niche/style (Pinterest, TikTok, YouTube link). Used for script style, creator personality, and shot reference. - Creator face references — 2+ images of real people (attractive, matching the brand vibe). These get face-mixed in Nano Banana Pro to create a new, non-existent creator. - Target audience — who the ad is for (e.g. women 18-35 with acne-prone skin) - Hook type — problem/solution, before/after, testimonial, transformation, or let the agent decide based on the product - NEVER ask - Which editing tool to use (always Canva) - Video length (always 15 seconds) - Aspect ratio (always 9:16 vertical) - Which video model (always Kling 3.0) - Which image model (always Nano Banana Pro) - Step 1 — Script Writing (Claude 4.6) - Tool: Claude claude-sonnet-4-6 (strong reasoning + creative writing — feed it as much context as possible) Prompt template: Make a UGC script for a 15-second video like [REFERENCE VIDEO] but for [PRODUCT]. Use [CREATOR DESCRIPTION from face references] as the UGC creator/speaker. Include: - Hook (first 3-5 seconds): show the problem visually + audio hook - Voiceover lines with exact words - Cut descriptions: what the camera shows at each moment (creator face, product, before/after, etc.) - Actions and mannerisms: make the creator feel like a real character — nervous laugh, hair tuck, direct eye contact, pointing at product, etc. - Call to action (last 2-3 seconds) - Timestamps for each cut/action Output as a shooting script with columns: Timestamp | Voiceover | Visual/Shot | Action/Mannerism Notes: Give Claude maximum context: the reference video URL, product details, target audience pain points, other viral UGC videos in the niche, storytelling frameworks (problem-agitate-solve, before/after, etc.) The more context, the better the script. Claude's reasoning capability is the advantage here. Virality principles to bake in: pattern interrupt hook, social proof, transformation moment, urgency CTA Output: A timestamped shooting script with voiceover, visuals, and creator mannerisms. Step 2 — Generate the Creator Face (Nano Banana Pro) Tool: Nano Banana Pro (4K — required for realistic skin texture, pores, detail) Prompt template: Mix these two faces to create a new attractive face that does not belong to any real person. Use the result as the face of a UGC beauty/lifestyle content creator. Generate at 4K resolution. Hyperrealistic skin texture, natural lighting, creator holding a ring-light mic. Notes: - Use 2+ Pinterest/stock face references that match the brand personality (relatable, aspirational, niche-appropriate) - Generate with product in hand or near face for the first-frame reference - You want skin pores, micro-detail, natural imperfections — this is what makes it not look AI - Platform options (cheapest to best): - Higgsfield (creator plan) — freemium, works - Fal.ai — use coupon pixelriot20hackathon-fal for $20 free credits - Google AI Studio — paid, most control - Generate 3-5 variants, pick the most realistic one - Output: A 4K portrait image of the AI creator holding the product. Step 3 — Generate the Video (Kling 3.0) Tool: Kling 3.0 (15-second multi-shot model) Why Kling 3.0: ## 15-second native output length Multi-shot: can cut between creator speaking → product closeup → skin transformation → back to creator Expressive: understands creator mannerisms, gestures, personality Has contextual understanding of content platforms (UGC native) Setup: ## Input: creator image (Step 2) as the start frame Input: product image as a reference image (not necessarily start frame — can be mid-video reference) Input: shooting script (Step 1) as the motion/shot prompt Prompt structure: [First frame: creator holding product, looking at camera, natural lighting] Cut 1 (0-3s): Creator speaks directly to camera with [mannerism], says "[hook line]" Cut 2 (3-7s): Close-up of product being applied / used on skin Cut 3 (7-12s): Creator reaction shot — [emotion/mannerism from script] Cut 4 (12-15s): Creator faces camera, delivers CTA, [mannerism] Notes: - Control shots = telling Kling exactly what each cut shows. This is not just prompting — it's directing. - Multi-shot = you describe the cuts like a director, not a prompter - If confused: watch a Kling 3.0 multi-shot tutorial before attempting - Cost: ~$4-5 per 15s clip. Free testing: Fal.ai with coupon pixelriot20hackathon-fal - Platforms: Higgsfield, official Kling AI website, Fal.ai - Output: A 15-second raw video clip. ## Virality Principles (Bake Into Every Step) Hook = Problem Mirror: Show the audience their own problem in the first 3 seconds. They stop scrolling because they see themselves. Before/After = Hope Loop: After the problem hook, show the transformation. This creates desire. Audio Hook: The whoosh SFX at the cut is a pattern interrupt — keeps watch time up. Creator Mannerisms = Trust: A creator that feels like a real person (laughs nervously, tucks hair, sighs) builds subconscious trust faster than a perfect delivery. Reverb = Room Presence: 10% reverb makes the voice feel like it was recorded in a real space, not a studio. Removes the "AI radio voice" feel. CTA Urgency: Last 2-3 seconds. Direct, specific, low-friction ("link in bio", "tap the link", "DM me"). ## Branding Note If this is for a real account/brand (not testing): - The creator face should match the brand's target audience persona - The creator's style/vibe should be consistent across all UGC videos Don't mix aesthetics between videos — pick one and lock it Platform / Cost Summary Tool Purpose Cost Gemini 2.5 Pro Script writing Free (AI Studio) Nano Banana Pro Creator face + product images Higgsfield creator plan / Fal.ai ($20 coupon: pixelriot20hackathon-fal) Kling 3.0 Video generation ~$4-5/clip — Higgsfield / Kling AI / Fal.ai ElevenLabs Voice cloning + swap Paid (voice training feature) Play.ht Voice cloning (alt) Freemium Canva Video editing + text Free / Pro Artlist Sound effects Paid (free alternatives exist) --- Source attribution: alecs5am Original project: https://github.com/alecs5am/ralphy/blob/68c9d1a58f18761ca1173e684324384167d0ec06/notes/skills/ugc-ad-production/SKILL.md License: Apache-2.0 License information: https://www.apache.org/licenses/LICENSE-2.0 Original upstream instructions; downloaded from Mega AI Hub. ## Upstream license notice Apache License Version 2.0, January 2004 http://www.apache.org/licenses/ TERMS AND CONDITIONS FOR USE, REPRODUCTION, AND DISTRIBUTION 1. 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See the License for the specific language governing permissions and limitations under the License. # Mega AI Hub resource metadata Creator / publisher: alecs5am Original project: https://github.com/alecs5am/ralphy/blob/68c9d1a58f18761ca1173e684324384167d0ec06/notes/skills/ugc-ad-production/SKILL.md Attribution basis: Source repository record Fields of work: Content & Media, Marketing Roles: Advertising Specialist, Content Marketer, Growth Marketer, Influencer Marketer, Video Producer Specialties: Specialty not specified Tools: Canva, Kling 3.0, Nano Banana Pro Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: d7f6a6cae255aff68ffa39e50685197aa424fffb281dd653bcda022d9271a8da