AI-powered personalization in e-commerce: A multi-method study of consumer evaluations and campaign engagement
Research paper by Stefan Kovács and collaborators, published 2026 in Computers in Human Behavior Reports. Research area: AI in Service Interactions.
Resource information
- Authors
- Stefan Kovács, Ágnes Majoros-Benák
- Research area
- AI in Service Interactions
- Application domain
- Business
- AI methods
- Research topics
- AI in Service Interactions, Digital Marketing and Social Media, Recommender Systems and Techniques
- Publication date
- 2026-09-15
- Publication
- Computers in Human Behavior Reports
- DOI
- 10.1016/j.chbr.2026.101323
- Citations
- 0
- Last record update
- Nov 4, 2026