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Reusable instructions for compatible AI agents.
Field counts come from the latest full-catalog snapshot. A resource can belong to several fields and platforms.
Use when designing an A/B or split test: define the hypothesis, control and variants, estimate sample size, verify tracking, and predeclare metrics and stopping rules.
Map audience awareness stages to messaging strategy when planning a campaign, offer, or persuasion sequence.
Build an evidence-grounded customer profile of motivations, fears, identity, and trust barriers before positioning, copywriting, or funnel design.
Optimize any form that is NOT signup or account registration — including lead capture, contact, demo request, application, survey, quote, and checkout forms.
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Compare gain and loss framing and describe credible costs of inaction when an offer needs urgency without fearmongering.
Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.
Map customer objections and address them with evidence and choice-preserving language when a funnel, sales page, or pitch encounters recurring hesitation.
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
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Platform labels describe intended use. Read each resource's author credits, requirements and available access methods.