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Use when researching, documenting, and sharing competitor insights with
--- name: competitive-intel-482b6b5519d1 description: Use when researching, documenting, and sharing competitor insights with GTM teams. --- # Competitive Intelligence Ops Skill ## When to Use - Preparing battlecards, objection handling, or exec briefings. - Monitoring competitor launches, pricing changes, or campaigns. - Running win/loss and market intelligence programs. ## Framework 1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates. 2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions. 3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests. 4. **Enable** – deliver via enablement hubs, Slack alerts, office hours. 5. **Measure** – track adoption, impact on win rates, feedback loops. ## Templates - Competitor dossier structure (Overview, Differentiation, Traps, Assets). - Alert format for urgent updates. - Win/loss survey + summary report. ## Tips - Always cite sources and freshness dates. - Partner with sales enablement to ensure updates are surfaced during deal cycles. - Keep a change log to monitor how competitor narratives evolve. ------ name: competitive-intel-482b6b5519d1 description: Use when researching, documenting, and sharing competitor insights with GTM teams. --- # Competitive Intelligence Ops Skill ## When to Use - Preparing battlecards, objection handling, or exec briefings. - Monitoring competitor launches, pricing changes, or campaigns. - Running win/loss and market intelligence programs. ## Framework 1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates. 2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions. 3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests. 4. **Enable** – deliver via enablement hubs, Slack alerts, office hours. 5. **Measure** – track adoption, impact on win rates, feedback loops. ## Templates - Competitor dossier structure (Overview, Differentiation, Traps, Assets). - Alert format for urgent updates. - Win/loss survey + summary report. ## Tips - Always cite sources and freshness dates. - Partner with sales enablement to ensure updates are surfaced during deal cycles. - Keep a change log to monitor how competitor narratives evolve. ---
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